Tuesday, 17 May 2016

Contemporary Design Skills

When creating a contemporary floral design, it is essential to take into account the location where it is to be displayed. This is because certain flowers and colours have specific meanings in different cultures and religions. To avoid causing any offence it is essential to revise the local area and the target audience and ensure that you produce an arrangement that is suitable.

To give an example, in Chinese culture white flowers are a symbol of death and are only ever used at funerals. Therefore, if you were creating a design it would be important not to use the colour white and another colour for example red, as this symbolises love, joy prosperity and happiness in the Chinese culture.

Other examples include Christianity, where many people relate longiflorum lilies with funerals. This should be taken into account if you were dressing a church perhaps for a wedding or christening. In these situations, longiflorum lilies should be avoided and another flower used.

In addition, another superstition that I have come across during my time in the floral industry is that red and white flowers should not be sent together. This is because it is seen by some as a symbol of blood and bandages, relating to the first and second world wars where many soldiers were injured and lost their lives. Hence, it would not be advised to use these colours if your clients were involved in the military.

Many other religions and cultures have certain flowers and colours that have symbolise specific things,  it is important as a florist to revise these to avoid causing upset or offence to clients. 

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